Elizabeth French is dedicated to serving emerging brands and utilizing her nearly 3 decades of success in product development, merchandising, wholesale distribution and retail positioning to transform new lines into well-established collections.
Starting her career in fashion at a fast-paced multi-line manufacturing firm, Elizabeth learned every aspect of what it takes to produce a complete, well-merchandised collection. The foundational knowledge she gained from that early exposure to the process of creating a brand from concept through sales and production is key to her success in building brands today.
This experience led Elizabeth to open her own multiline showroom in Los Angeles in 2001- Elizabeth French Sales, Inc. After more than a decade of success, Elizabeth decided to make a change. She closed her showrooms and moved with her family to Marin County, California. Still passionate about fashion and merchandising, she renovated a popular storefront in historic downtown Larkspur just 6 miles north of San Francisco, and opened Haven Boutique.
In the five years that Elizabeth owned Haven, she gained a new perspective and sharper insights on the retailer’s experience and challenges. In her new venture, Elizabeth’s clients will benefit from her enhanced knowledge of how to bridge the gap between designers and retailers.
Elizabeth is excited to be partnering with her long time friend and colleague Claudine Covolo who brings an equally unique and impressive set of skills and history of success in the industry. Together they introduce their new Los Angeles showroom; a full service, relationship driven, collaborative experience for a curated group of brands seeking sales representation, business development and sustainable growth.