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Welcome to iCi Collective,

a new sales agency in Los Angeles that brings you over twenty years of wholesale and retail sales experience.

 

iCi is a French word meaning “here” or “at this place”. This word embodies the desire we have for creating a collaborative environment to develop sustainable growth for our brands, cultivate new ideas for business and work closely with our buyers to create the best assortments for their stores.

 

After seeing a need for a more thoughtful and creative approach to doing business in a post Covid 19 era we formed our agency, iCi Collective.

 

Our mission is a holistic one. We immerse ourselves in our brands in order to develop a strategic plan for their sales, merchandising goals, imaging, market positioning as well social and eCommerce channels.

 

We strive to curate the right mix of designers and creators who have a story to tell and a purpose behind what they do. We offer something beyond just more beautiful clothing or another great accessory, we believe we can all be more conscientious and do our part to give back.


We want our buyers to experience something special here (ici)!

MEET THE OWNER

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Claudine Krafka

Driven to help emerging brands avoid the common pitfalls and achieve exponential growth, Claudine Covolo is a business development executive with over 20 years of experience in the fashion industry. As one of six children, Claudine grew up with humble beginnings in Seattle, Washington working multiple jobs while simultaneously going to school. When she was just 18, she began her career in fashion at Nordstrom in the contemporary and designer departments. 

As an employer, Nordstrom emphasized education and training for their sales staff and this early exposure to all aspects of product development was the foundational knowledge and spark that Claudine built her entire career upon. Learning the inspiration and detailed manufacturing stories behind each piece of clothing allowed Claudine to bring brands to life for her customers and fueled her growth on the Nordstrom regional and national buying teams where she grew into managing an $80 million buying responsibility.

After 14 years with Nordstrom, Claudine started both a consulting business and a family. Trina Turk, one of the brands she successfully and consistently retailed for years at Nordstrom, jumped at the chance to continue working with her and brought her on to run their national sales teams. With her retail knowledge, Claudine brought a unique perspective to the Trina Turk brand where she grew and oversaw what eventually became a $40 million wholesale business; launched a new dress division with $2million in sales the first year and $5million the next; and hired and led a high-functioning national sales team. Along with establishing financially rigorous systems and procedures, Claudine’s genuine authenticity and compassion for her colleagues made her a successful team leader. 

The environment at Trina Turk embodied a deep commitment to customer service, professionalism, and kindness—values Claudine carries with her from her decade long tenure there. Her emphasis on fostering strong relationships with customers and employees was instrumental to the successful openings of Trina Turk’s New York, Atlanta, and Dallas showrooms. Working closely with the founder/designer, the board of directors, production, licensing and various other departments, Claudine gained valuable insight into all aspects of the business and an understanding of what truly goes into developing, producing, and launching a successful line season after season. This invaluable experience continues to inform her work as a Brand and Sales Consultant in the fashion industry today. 

As a Consultant, Claudine helps designers and emerging brands create the best merchandised assortment and builds the processes, workflows, and relationships needed to catapult their business forward.

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